The sector has seen significant expansion in recent years, with several eBook platforms and distribution networks.

However, some firms or authors fail to obtain greater earnings despite their writing, editing, formatting, releasing, and later selling e-books.

Here are some of the mistakes that you should avoid by a ghostwriter company.

You have not identified a target audience:

It's fantastic to have your e-books listed on a popular e-book distribution platform, but competing and selling them is a different story. Differentiating yourself from the competition begins with defining your target audience. It clarifies the purpose of the digital publication and what readers may anticipate from it. Defining a target audience will aid in the book's sale.

EBook formatting is not on your priority list:

Fixed (static) layouts and reflowable (dynamic) layouts are two popular formatting solutions. A reflowable e-book will render according to the device's screen size, whereas a fixed layout e-book is a digital image of a printed book. For e-books with images and intricate designs, a fixed layout is favored, whereas the latter is employed for content with more text. The layout significantly influences the whole reading experience.