Continue reading "Why B2B Apps Need App Store Optimization

As the app ecosystem is affected by shifting mobile trends and the wide-reaching effects of COVID-19, businesses need new strategies for reaching consumers. For businesses with apps, app store optimization (ASO) has become more important than ever—especially for B2B companies, which must optimize for business clients.To get more news about Aso Optimization, you can visit aso700.com official website.

Now that demand is growing for telecommuting, team chat, and employee-tracking mobile apps, it's the perfect time for B2B app developers to invest in ASO.

The Potential of ASO

App store optimization is valuable in mobile marketing because it improves organic discoverability and helps apps gain more installs. With proper optimization, an app can index higher in search results, greatly improving the likelihood of being installed.

Why do search results matter? Search has consistently been responsible for 70% of app discovery since 2017, according to Apple, and that number is holding. App developers who want to reach the most users need to optimize for visibility in App Store and Play Store search results.

Companies that use ASO to improve their app's search rank are more likely to gain new users.

The impact of recent transitions to work-from-home is clear: Conference call app rankings have significantly increased due to COVID-mandated lockdowns, whereas job search apps (previously at the top of their category) have fallen.