How Often Should You Make App Updates?


App Store Optimization is a continuous and iterative process. App store rankings and trending keywords are changing from day to day. To keep up with the fast-paced nature of the app industry, you have to be flexible and agile with your App Store Optimization strategy, releasing app updates frequently. In this lesson, you’ll learn exactly how to do that. To get more news about Aso Reviews Optimization, you can visit aso700.com official website.

Tracking your keyword rankings in the App Store and Google Play is simple. By now, you probably have an App Radar account and are already familiar with the Keyword Tracking feature. If you’re new to App Radar, then go ahead and make a free account before moving forward in this lesson.

In the Keyword Tracking feature you’ll see the keywords that you are tracking and their respective search volume and difficulty values. You’ll also be able to see your app’s current rank for that keyword word and changes to the rank position, if any. It’s crucial to your App Store Optimization strategy that you keep a close eye on your keyword rankings. Small changes from day to day are normal to see. What you don’t want are extremely volatile changes for drops from the top 10 positions.
Again, the app industry is fast moving, so keyword rankings move quickly. You can set up app ranking reports in App Radar that will be delivered to your inbox or Slack channel. That way you never miss a change and can react quickly if there was any negative impact.

In past chapters, we mentioned that you should cycle out lower search volume keywords and replace them with higher search volume ones. Now the question is when should you do so.

It’s known that when your app first gets published in App Store and Google Play, their ranking algorithm gives your app a little boost. You’ll get the chance here to rank for keywords that would usually be “out of your league” for being a new player. Do everything in your power to take advantage of the boost.

You’ll want to launch your app using keywords that have a high search volume. Aim for anywhere between 30-60. It’s unlikely that you’ll start ranking for anything in the 80-90s range. Also, mind the difficulty values. At the beginning, due to the boost, you can also use higher difficulty keywords. Remember to track any keyword you’ve used in the Keyword Tracking feature.

After about 1-2 weeks the boost will no longer be active. Here’s where some decision making comes in. Look at your keyword rankings. Is your app ranking for any of the initial keywords? If yes, move on to analyzing their search volume and difficulty values. When these are both high, above 30, keep them in your app store listing.

Additionally, it’s always a good idea to double check the relevancy of the keywords by seeing which apps appear in the search results using the Live Search option. Now you’ll want to remove any keywords with really high search volume and difficulty values that your app does not rank for. It’ll be extremely challenging for a new app to rank for these from nothing. Instead, cycle in lower search volume and difficulty ones. You’ll have a way better chance of ranking. Remember, it’s better to rank high for many different keywords, than to rank a bit lower for 1 really good keyword.

The first few times you perform these updates, you might feel uncertain about your choices. But, don’t worry! App Store Optimization requires a bit of trial and error. Once you get going, try to update your app at least once a month. Then when you have more resources, go for once every 2 weeks.