10 App Store Optimization Tools to Help You Boost Your App’s Visibility

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Doesn’t it sound familiar? Some apps get noticed and downloaded, while others don’t move the needle.

There are 8.9 million mobile apps in the major app stores. And general browsing in app stores is the second most frequently used method to discover new apps.App store optimization, also known as app store SEO, is nothing but improving your mobile app’s ranking in app store searches for keywords relevant to your business.

The higher your app features in app store searches, the more target users will discover it, and the more it will get downloaded.

The objective of app store optimization (ASO) is to increase relevant traffic to your app listing page in app stores.

The process of ASO involves optimizing your app listing and following the best ASO practices to improve user engagement metrics (like downloads, reviews, ratings, etc.).

Needless to say, doing every app store optimization activity manually can be overwhelming, if not impossible.

App store optimization tools can save you lots of time when you’re optimizing your app listing on app stores and provide you with data intelligence to make the right ASO strategies.
1- App Keyword Optimization Tools
If your app listing page is not optimized for keywords that your target audience uses in app store searches, your app is less likely to get featured on the top ranking.

So it is imperative that you should make a list of useful keywords for ASO.

App Keyword Optimization Tools can help you find the right keywords, keywords for which your competitors rank, rankings of your app corresponding to keywords, and more.

Keywordtool.io, AppTweak, TheTool.io, App Radar, Sensor Tower, and Mobile Action are good examples of App Keywords Optimization Tools.

2- Review Sentiment Analysis Tools
Reviews and ratings play an important role in app store optimization. Reviews Sentiment Analysis Tools can help you understand what users like and what they don’t like. These ASO tools can help you refine your app further to earn better reviews and ratings.

ASO tools like Mobile Action, TheTool.io, and Appbot can be placed in this category.

3- A/B Testing Tools
A/B Testing Tools help you examine two or more app listing pages to figure out what gives you better download and conversion rates.

SplitMetrics and Storemaven are examples of A/B Testing Tools.

4- Search Ads Optimization Tools
If you want to run advertisement campaigns on Apple Search Ads, Search Ads Optimization Tools can help you do that efficiently.

From competitor data to automation features, these ASO tools have everything to run successful ad campaigns.

5- App Store Intelligence Tools
App Store Intelligence Tools are the most advanced ASO tools. Ideally suited for app product managers, App Store Intelligence tools can help you gain valuable insights on ASO intelligence, competitor trends, app market trends, and more.