How to Achieve Successful App Store Optimization


With the leading major app stores housing more than 6 million mobile apps and counting, app store optimization (ASO) is becoming more important than ever. Just as brands use search engine optimization (SEO) to improve their website page rankings on Google, app marketers aim to do the same with ASO to rank within major app stores, such as Apple’s iOS App Store and Google Play. Whether you’re new to the mobile app space or looking to improve your app’s ranking among competitors, Perform[cb]’s formulated a list of the techniques app developers and marketers need to take advantage of when diving into ASO.To get more news about Google Play App Keyword Ranking Service, you can visit aso700.com official website.

App store optimization is the process of optimizing mobile apps to organically rank higher in an app store’s search results, thus driving more traffic to the app’s page and increasing downloads. The advantages of ASO include improving your app’s ranking, scaling consumer reach and driving traffic to your app, increasing installs, and much more.

1. Keyword Strategy Placement
Keywords are one of the most important aspects of an ASO strategy as these terms define how your audience can discover your app among the app store’s search results. When developing an ASO strategy, it’s crucial to have a clear understanding of your target audience. To uncover top-performing keywords that will align with your audience, research must be conducted to uncover what your target audience is searching for. Once a list of target keywords has been determined, additional research may be required to learn about monthly search volume, ranking difficulty, and competition for the desired terms.
2. App Store Description
Although an app’s title influences a user’s first impression, it is just as important to ensure keywords are included in the app’s listing description. Mobile marketers should be creating keyword-rich descriptions with a focus on the app’s most relevant keywords. However, it’s worth noting that more keywords doesn’t necessarily correlate with a higher ranking; an app’s listing description should be written for consumers, not search engines, meaning the text should read as though it were written by humans for humans, rather than written to appease an algorithm. The term “keyword stuffing” refers to stuffing an app’s description with keywords to the point where the description doesn’t make sense.
3. App Store Listing Optimization
While a keyword-rich title and description are the building blocks to ASO success, app listings should also be visually appealing. With 50% of users basing their download decisions on a first impression, aesthetics play a major role within the mobile optimization process. A solid first impression can increase conversions by 35%. By designing an app icon that clearly represents the app, mobile marketers will have an even better chance of ranking higher within app store search results. Marketers should plan to test multiple design iterations to determine which visuals users respond best to.
4. Pay Attention to the Competition
When creating an ASO strategy, looking at what the competition is doing is imperative. What are they doing right? Which keywords are the apps in your category using? These are questions that in turn can help improve mobile marketers’ ASO, especially if the app’s category is very competitive. By taking the time to analyze top-performing competitors’ titles and descriptions, marketers can determine the best keywords to target.
5. App Store Categories
Listing your app within the most relevant category on both app stores will help improve your ranking, as well as increase reach for users who are browsing apps by category rather than search. Many factors go into where to categorize your app, such as how competitive the category is or if this category is where your desired users will be. Some questions to consider when selecting your app store category are, is your app in the correct category? Can your app fit into multiple categories? What keywords are users searching for in this category? Figuring out which category suits your app best will further help increase your app’s ranking.
6. Reviews and Ratings
App reviews and ratings are some of the most effective ways to attract and convert users. 79% of users will check ratings and reviews before they install an app, while 55% of users check the app’s ratings and reviews before making an in-app transaction. These reviews and ratings go hand-in-hand with influencing ASO and the leading app store ranking algorithms.
7. Analyze Analytics
Similar to Google Analytics for SEO improvements, there are a number of different ways to use app store analytics to improve your ASO strategy. By learning where your app stands in relation to the competition, you can narrow down what optimizations need to be updated in order to improve ranking. With over 218 billion mobile apps downloaded in 2020, competition is only going to increase. It’s important to consistently monitor and evaluate your app’s data to ensure your brand is at the forefront of new consumer trends and app store requirements.