App Store Optimization (ASO) Guide for More App Downloads



Now that the initial stage of your mobile app development is done, you’re probably looking for the best ways to get your app more downloads.To get more news about Aso Promotion, you can visit aso700.com official website.

Quite often, developers tend to focus their promotional efforts on marketing techniques such as blogging and paid advertising. While these efforts may yield great results, mobile app developers cannot afford to overlook App Store Optimization (ASO).

ASO is arguably the most powerful source of organic traffic you can use to increase your app’s visibility and gain more app downloads. In this article, we’ll share the importance of ASO, offer insight into the top ranking factors, and explain how you can leverage each one of them.Apart from building and maintaining the best app features, one other challenge developers face is putting their apps before the right audience.

With over 4.5 million apps in both major mobile app stores, you’ll need to put in some work to attract more app downloads.Fortunately, Apple App Store and Google Play Store let you use strategic ASO techniques to amplify your marketing efforts.

It’s reported that over 67% of app downloads are driven by app store search. Incredible, right?ASO techniques could be the difference between gaining or losing thousands or even millions of potential app downloads. By spending a little time and effort on a periodic basis, there are lots of ways you can significantly improve your odds of receiving organic downloads.

Although the basic idea behind App Store Optimization is generally the same for both the Apple App Store and Play Store, there are crucial differences involved. Certain factors are a priority in the Play Store, which aren’t necessarily important in the Apple App Store.

If you’re looking to have your app in both stores like most developers, you’ll need to understand these differences. This way, you’ll be able to optimize your app for the best results. It’s impossible to do ASO efficiently without keyword optimization, but the requirements of efficient optimization vary from platform to platform.

In other words, interestingly, Apple and Google read keywords differently.

While both consider the developer’s name and app title, the app description text doesn’t impact Apple’s algorithm. As a result, metadata indexing is slower on Google Play.When it comes to search results, Apple cuts app titles to 18 characters (of the 30 characters allowed). The user also gets to see 3 portrait screenshots (or 1 landscape).

In the Play Store, search results are displayed dynamically. Google cuts the title character length based on device, and screenshots do not appear for generic keyword searches.Another determining factor is how your app page is displayed. For example, while Google allows only one preview video, Apple lets you have three 30-second videos.

This will naturally affect the amount of information you can put in each of those videos.