What's the fiscal opportunity?EA estimates the global market for FUT Coins sport video games is over $11 billion with $7 billion on console and PC, while the market for mobile is around $ 4.3 billion. For perspective, EA's total bookings are predicted to reach $6.1 billion in fiscal 2021 (which ends in March), which means the opportunity to gain more market share in sport is a major growth opportunity.

What is more, spending on sports is increasing faster than other match forms with mobile sport increasing at a compound yearly rate of 24% over the last four decades. EA's goal to reach 500 million players and viewers shouldn't be sudden. The market for interactive entertainment has been rising as day one. New technologies and ways to play games such as cloud-based subscription providers and mobile platforms have only enlarged the audience throughout the last decade and will continue to do so.

The company is now firing on all cylinders with The Sims and Apex Legends also showing steady growth in reservations. The recent acquisitions and new games in the market provide this business leader with lots of catalysts during the upcoming few decades.

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5 Reasons Why Electronic Arts Is Buying Glu Mobile.On the insides of a $1.2 billion deal to purchase U.K.-based Codemasters (announced in late 2020), Electronics is now currently scooping up one of the top mobile game developers at the world.Here are five charts that illustrate why Electronics is investing $2.1 billion to buy FIFA Mobile Coins purchase Glu Mobile.